Marketing your new startup is essential if you want it to succeed. It does not matter how good your product or service is if no one knows about it. Gone are the days where TV and radio advertising, or adverts in papers and magazines were the only options. Now there is much more choice, and most of them are a lot cheaper than traditional marketing methods. These tips will help you to market your business without having to spend a fortune.
Website
There are many free sites that will let you set up your own website, but it is not as simple as it sounds. Your website needs to be simple to navigate and responsive to all devices. It should also be appealing to any visitors as often this is the first impression they get of your business.
Your website will also need to be hosted. For instance, if you have created your site on WordPress, you will need to find a WordPress host. You need to be certain that your host will provide high availability, as if there is a lot of downtime, prospective customers might think you have ceased trading. Your site also needs to have a fast loading time. Consumers are used to things happening quickly online, and if they have to wait for your site to load, they will soon move elsewhere.
Social Media
Social media marketing is cheap, but it is also effective and time-consuming. With billions of people registered with the different platforms, the possible audience for your products is huge. You need to make as many contacts as you can on social media and then your posts will be seen by more people. Always be positive, no matter how negative comments are. This will help to build trust in your brand and that is the way to turn viewers into customers.
Podcasts
Podcasts are a great way to get information about your products or services to prospective and existing customers. Starting a podcast should be as easy as hitting the record button on any digital device and talking into it. In practice, it takes a bit more work. For podcasts to be an effective marketing tool, they need to be planned before you start. In fact, you should probably write down what you want to say and then the information will be more useful to listeners.
Emails
Some people are put off email marketing because they think they will have to send each one individually and that could take hours. There are sites that will send a couple of thousands free of charge and once you pass the free bracket, they charge a small fee.
Emails can contain info on special deals, new products or anything else you want your customers to know. You just need to put the email together, which many people do in the form of a newsletter and send it to the company that is handling them for you.
The whole point of marketing of any sort is to get your brand known. None of the ways discussed above will cost you a fortune, but they can all get your name into the public eye quicker.