4 steps to converting audiences members into customers


  • Creating a Call to Action That Works


  • Make it very clear (one thing), very short, and benefit-oriented.
  • Write it out and practice its delivery so that you are confident in delivering the information and the message.
  • Don’t overcomplicate it by including too much.
  • Don’t try to spell out your links.
  • Keep it as simple as you possibly can.
  • Make it memorable.



  • The Landing Page


  • Components: know where your is traffic coming from where are they hearing you.
  • Make your message clear so your visitors know they are in the right place.
  • Tell them what they are going to get when they put their email address into your page. 
  • Thank you pages: thanks them and reminds them to go check their inbox.



  • Essential components of the lead magnet


  • Easy to use read or digest.
  • Has to be something your audience actually wants for a topic and a value they want.
  • Have a call to action and clearly show what or where the next step on the document is.
    1. Marked clearly in an obvious place at the bottom of the lead magnet.



  • Create a Welcome Series


  • Create a great customer experience for the new people on your list. 
  • Start a conversation. 
  • Build the know, like, and trust factor.
    1. Tell your story, be personal, be yourself.
    2. Take them from strangers to loyal fans.
  • Give resources and value.
  • Showcase your knowledge, your expertise, and your credibility.
  • Train your audience to want the information or links from you.
    1. They can see the value of having received information from you.
    2. Set expectations, and a timeline of when they can expect to hear from you.
  • Leads to a call to action.

Connect with Kim Weitkamp:

Website: turnkeypodcast.com/nlpkim or


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Connect with Doug Sandler:  

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Website: turnkeypodcast.com/ 

Email: doug@turnkeypodcast.com  

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Show notes by Podcastologist: Kristen Braun

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.