Why Your Podcast Isn’t Bringing You Profit
4 Reasons You’re Not Making Money from Your Podcast
While there are myriad reasons to start your own podcast — sharing your passions with others, creating a community, or flexing your creative muscles, just to name a few — for many people, making money is one of the biggest incentives. Yet many new podcasters find that, despite their best efforts, their show isn’t bringing them any profit. Here are four reasons why that might be so.
Lack of Community
Your podcast isn’t going to make you any money if no one is listening to it. The most profitable podcasts are those that have a growing community. Make sure that your podcast is available across different apps and directories, and don’t underestimate the value of social media when it comes to free promotion. When you do start accumulating listeners, foster authentic relationships with them, ask what kind of content they’re looking for, and make sure that whatever you create is worth sharing!
No Influence
Podcasting is a great way to establish yourself as a leader in your industry and promote your products or services, but in order to do this you need to provide value to your listeners. The best way to gain influence is to consistently demonstrate your passion and expertise with a variety of different episode topics. Live events are another great avenue to explore; nothing beats face-to-face interaction when it comes to fostering genuine connections with potential clients or customers.
Not Properly Monetizing
Too many podcasters miss out on making a profit from their shows by overlooking monetization opportunities. There are manifold ways to monetize your content, such as ads and sponsorships, adopting a subscription-based model, direct support through websites like Patreon or Kickstarter, and much more. At Turnkey Podcast Productions, we can help you look beyond traditional avenues of monetization to make a return on your investment quickly and effectively.
Lack of Professional Help
Podcasting involves more than just sitting in front of a microphone and talking. You need to be connected to the right platforms, have the right equipment, know how to market yourself effectively, and be able to create content that will immediately hook your audience. The best way to manage all of these factors, especially if you’re new to podcasting, is by enlisting the help of a professional podcasting production company.
At Turnkey Podcast Productions, we provide comprehensive podcast production services. Get in touch with us now to learn how you can start making money off your show.