One of the most exciting media to emerge from the digital age has been the podcast. It’s a mix between traditional radio broadcasting, and an informational essay, with presenters sharing information aurally to an interested audience. In the past half-decade, many businesses have jumped on the podcasting bandwagon, having understood the value of reaching out to people with information, in an entertaining manner. In this article, then, you’re going to learn how to apply this rule to your manufacturing business, sharing your insights and expertise for others interested in industrial processes, tools, and machines.

Finding Equipment

You need a specific set of equipment to make a high-quality podcast. For each speaker in the podcast, for instance, you’re going to need a high-quality microphone. These can be found online, as can the software that you’ll need to edit your podcast. 

If you’re excited to be creating a podcast about the specifics of manufacturing, and the equipment that you think is most effective for different duties and roles, it may be useful to also use a video camera to live-record your podcasts, sharing images or videos of the machines you’re discussing when you eventually share the entire show – edited to your satisfaction – online.

Podcast Planning

Setting out with a bank sheet of paper on any creative project can feel like a daunting task. You’re being asked to contemplate the best way to transmit high-quality and reliable information to your listeners, all while being entertaining and accessible. To make a podcast work, plenty of planning has to be invested in the initial ideation stage of your show.

Consider what your ideal listener is going to know, and what you can tell them. Think about what your years in industry have taught you, and what you might believe are the ideal tricks of the trade that have helped you and your enterprise get to where you’ve got. It might be useful, also, to hire a podcaster or media creator to be a co-host alongside you, who will give you nudges about how best to organize your show. 

Sharing Tips

Finally, you need your listener to come away from an episode of your podcast with the feeling that they’ve learned something. You want to be teaching, informing, suggesting, nudging and advising. All this, in the context of your industry knowledge, means polishing off the best of the best to share with listeners.

So, that means that you should recommend the best tools and mechanisms. Have you found float switches invaluable for your manufacturing processes? Be sure to mention your liquid level sensor manufacturer in your podcast. Do you feel that some automated machines are more durable than others? Do let others know your views, and explain why you have reached those conclusions. Do you have an ideal managing method for your factory floor staff? Let your listeners know your top tips to get the best out of each and every worker. This information is what listeners come to you to hear.

These three key tips will enable you and your enterprise to release a high-quality podcast to entertain and inform your listeners about manufacturing and industry in 2020.

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5 Ways to Make Money Podcasting


Most podcasters and soon-to-launch podcasters spend too much time focused on activities that don't add dollars to the bottom line. Focus on these "5 Ways" and you will be ahead of the curve and get your podcast out of the red and into the black.

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