047 Kim Weitkamp: Converting Your Audience to Customers

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4 steps to converting audiences members into customers

Make it very clear (one thing), very short, and benefit-oriented.
Write it out and practice its delivery so that you are confident in delivering the information and the message.
Don’t overcomplicate it by including too much.
Don’t try to spell out your links.
Keep it as simple as you possibly can.
Make it memorable.

Components: know where your is traffic coming from where are they hearing you.
Make your message clear so your visitors know they are in the right place.
Tell them what they are going to get when they put their email address into your page.
Thank you pages: thanks them and reminds them to go check their inbox.

Easy to use read or digest.
Has to be something your audience actually wants for a topic and a value they want.
Have a call to action and clearly show what or where the next step on the document is.
1. Marked clearly in an obvious place at the bottom of the lead magnet.

Create a great customer experience for the new people on your list.
Start a conversation.
Build the know, like, and trust factor.
1. Tell your story, be personal, be yourself.
2. Take them from strangers to loyal fans.
Give resources and value.
Showcase your knowledge, your expertise, and your credibility.
Train your audience to want the information or links from you.
1. They can see the value of having received information from you.
2. Set expectations, and a timeline of when they can expect to hear from you.
Leads to a call to action.

Connect with Kim Weitkamp:

Website: turnkeypodcast.com/nlpkim or

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Show notes by Podcastologist: Kristen Braun

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